So you're new WordPress and you would like to urge more search traffic through SEO well I've got some excellent news and a few bad news for you the bad news is that WordPress alone isn't getting to assist you rank in google it's just the tool but the great news is that WordPress makes it dead simple to implement program optimization best practices so albeit you are a complete beginner you'll optimize your website for higher google.
rankings easily and you're close to determining the way to roll in the hay during this WordPress SEO tutorial stay tuned what's up guys samo here with ahrefs the SEO tool that helps you grow your search traffic research your competitors and dominate your niche now first I would like to clear up any confusion WordPress may be a content management system that's basically the industry standard for bloggers but it's developed quite bit over time where you'll now create all.
kinds of websites from e-commerce to forums to essentially whatever you would like now WordPress SEO is not any different than simply regular program optimization so what I'm about is using WordPress as a tool to form traditional SEO techniques and methods easier to implement and technically sound so for the foremost part we'll be covering the on-page optimization best practices while other off-page strategies like link building will all be an equivalent whether you employ.
WordPress or anything so let's get thereto before we get into the WordPress interface I just want to form a fast note on theme selection now there are plenty of free and premium templates you'll get so here are two things that you simply should search for first the theme should be mobile responsive and this is often important because as google said mobile-friendly content may perform better for those that are searching on mobile and second you ought to avoid themes that are bloated with plugins or third-party scripts that you really don't need to read through the theme descriptions to ascertain what's included and you'll also run the theme demo URL through page speed tools like google's page speed insights Pingdom or gt metrics alright let's advance to some important WordPress settings first we'd like to make a decision whether we would like to use just domain.
com or www.domain.com and therefore the reason for this is often because google will check out these two pages separately now the great thing about WordPress is that it will automatically redirect the opposite version to the one that you simply choose so if you've got a replacement website then it doesn't really matter which one you decide on but if you've got ever used both protocols otherwise you have a problem like this website where you'll access an equivalent page from different URLs then you'll be wanting to ascertain which version has more backlinks pointing at it you'll check this by employing a hrefs site explorer tool just enter your domain then you'll be wanting to require note of the amount of referring domains pointing at your website then take the opposite version of the URL and do an equivalent thing and during this case may be a "> there is a clear winner.
except for other sites where it isn't so obvious you'd want to manually do a full backlink analysis using the backlinks report you'll change your URL by clicking on settings then edit both your WordPress address URL and site address URL now if you've got existing content on your website and you modify your URL there are issues which will arise so I'd recommend having access to a developer you'll contact if need be alright next we would like to form sure our permalinks are found out optimally so click on permalinks under settings within the sidebar and you'll see from the previews that permalinks are basically just the URLs for your posts and pages the one that I prefer using is post name which is for 2 reasons favorite people can check out your URL and know immediately.
what it about so takes a glance at these links from our blog and guess what they're about and number two it keeps the URL short in our on-page SEO study we found that short URLs tend to rank better in google as you'll see from this graph now it is vital to notice that if you have already got content using a special permalink structure then changing it to a different option may cause broken pages which is a bad thing particularly if you have backlinks pointing at them but if you would like to line up your structure this manner then you'll get to add redirects which you'll do with
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a plugin like redirection the opposite plugin that I highly recommend installing is Yoast SEO now this plugin is that the industry standard and will work great for you out of the box if your site is new then you'll hover over the SEO menu within the sidebar and attend XML sitemaps you'll be wanting to form sure that this checkbox is checked and that you generate an XML sitemap which you'll undergo search engines like google and bing as a general rule of thumb you simply want to incorporate pages that you want google defined on your website here so I've disabled the or thanks for reading